Minggu, 02 Februari 2014

What Is Search Engine Marketing?

By Abraham Joseph


If you're a total newbie to Search Engine Marketing, you should know that it's a type of marketing method that relies heavily on keywords to reach out to potential customers. It's no secret that people search for things online using keywords that they'd type in Google's search engine.



It is a fact that people use Google and other search engines to look for anything online. However, different people have different intentions when doing their search. While some people are merely looking for information, some people are actually looking for information about specific products BECAUSE they want to buy them.

Search Engine Marketing is basically about building web pages around certain keywords, making sure that the content contains exactly what the searcher is looking for.

With Google Adwords, you could have your first sale within 24 to 48 taking time difference into consideration. However, you could lose thousands of dollars before you will know how to make a passive income out of it. In other words, both methods have a learning curve to them and depending on your background, the learning curve can be very steep and expensive.

The good thing about Search Engine Marketing is that it does not cost as much as online advertising to get started. You will need to be armed with the right knowledge though on how to build your websites and making them rank on search engines (also called Search Engine Optimization or SEO).

Not all keywords are created alike and there are so-called buyer keywords where people are looking forward to buy something. Find these keywords and you will earn a lot of money, or at least some.




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