Kamis, 13 Februari 2014

The Best SMS Marketing Trends In 2014

By Sharif Ayman


Do you use text messages to promote your products or services? It is important to stay up to date with new methods used in the field of mobile marketing so your campaign remains relevant.



There is an entire population whose only way of communication is one mobile device. They do not own a landline, they don't have a television, a desktop or a laptop. Everything gets done with their smartphone.

You can keep your SMS marketing campaign current by taking these new trends into consideration. You could for instance create a mobile website and share some links to your pages. Create quality content for your mobile website. You could for instance share some information about your products or services, share a coupon code or use your mobile site to draw attention to other marketing campaigns.

Videos can easily be streamed by users who own a recent Smartphone. You could share links to your videos in your SMS. Use a short text that is straight to the point and make recipients want to follow the link to your video. You could either post a video on a page of your mobile site or simply upload it to YouTube. If you do not know how to create quality videos, look for a good video marketer who can create this content for you.

Sending pictures via text messages is another strategy you should explore. Sharing pictures might have been problematic in the past since not all users had a plan that included data transfer.

Thanks to new Smartphones and new data plans, all your recipients should be able to open the pictures you sent without being overcharged for data use. By following these tips, you will be well on your way to a brighter future.




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