Jumat, 10 Januari 2014

How To Advertise Your Webinar

By Adam Khan


There is more to a successful webinar than interacting with your audience via webcam. Regardless of how good you are at presenting and explaining things via webcam, you will have to get viewers interested in your webinar thanks to an efficient marketing campaign.



If you want to do webinar marketing, there are really just two ways to do it: paid or free. While each type of webinar has its own set of advantages, whatever you do, however, you should only do webinars if you have some valuable information to offer to your attendees. If you have a webinar that reeks to much of sales pitch, you will turn off people and they will not want to deal with you ever again.

There are two types of webinars, the free and paid. With free webinars, you will be able to quickly build a long list of prospects who might be interested in the products you have to offer. Everyone loves free things like free information. If you offer to give free valuable information at your webinar, people would be more inclined to give you their email address. Even if they don't attend your webinar, at least you still have their email address and you can send them a recording of your webinar.

On the other hand, the main advantage of paid webinars is that you will get quality leads. By quality, we do mean that you will have a list of people who would be more than likely to buy from you. Really, if people are willing to pay to attend your webinar, they'd be more than likely to buy your other products and services as well.

Promoting your webinar will help you reach out to a wider audience. You should take the time to plan out your web marketing campaign and develop your blog or site before you start working on your webinar. Do plenty of research about efficient marketing methods so you can develop a campaign adapted to your audience.




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