Senin, 13 Januari 2014

Engaging A Strategic Insight Manager

By Shelia Johns


Strategic insight is required when a company or organization has to make crucial decisions during a defining juncture in the cycle of its operations. The role is given to an executive who will deliver creative and dynamic solutions that are in line with the strategy of the company. These recommendations are supposed to position them for a better future.

The role requires a very informed and creative individual with the ability to master foresight. This requires incredible research and information that will be crucial for the sales and marketing team. It is a challenge that requires you to look backwards and then forwards into the future and make accurate predictions. The individual engaged in any organization should be dynamic and proactive in providing solutions to current challenges or redundancies.

The entry of a consultant acts as motivation and mentorship to the team. He is usually an outsider with new energy and outlook. It is not necessarily a total stranger since he could have come from another department. Such fresh thinking allows the person to conduct independent evaluation of old strategies and culture and eliminate those that do not give results.

The engagement strategy teams is usually on temporary basis. The goals are set such that an effect will be felt within a few weeks or months. The first approach is to brainstorm with on the existing probabilities and how to leverage on the current market share. Once that segment is secure, the team moves on to ensure that the future is more productive and rewarding.

An ambitious and self motivated individual will perfectly fit the role of an adviser. Such a person is able to boldly turnaround the marketing approach with the aim of growing the sales volume. The role requires foresight because the road map generated will be used for several years. Accuracy in reading and predicting market trends for years to come is required. This is on top of the boldness to suggest and enforce changes in culture for the organization in order to effect a turnaround.

Developing strategies for any group involves perusing through a lot of information and data. The consultant must understand this data and interpret it accurately. The results of this process are a road map to guide the group into an envisioned prosperous future. Skills in managing processes and projects are crucial. The environment created is fast and requires a lot of learning.

A client service mentality is required during such a phase for any company or organization. This comes with heightened awareness about their changing demands and what the competition is offering. The team must study the changes that have occurred in the market or in their operation platform over the last few months or years and respond accordingly.

An expert offering strategic insight should be experienced in the field and well versed with the latest development. Team work and proper communication are required to ensure that you carry everyone on board. This will foster an open-minded, creative and proactive culture aimed at delivering the desired results.




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